The Fastest and Most Effective Online Content Strategy

A simple process to create digital content for your program, course, emails, sales page, podcast, and video that actually converts. One of the things we commonly hear from our clients is that content strategy for their coaching, wellness, or consulting business feels so overwhelming that they’re paralyzed before they can even begin.

Defining What Success Means to YOU

Boost Your Business Series Post #3: How to grow your email list with an opt-in incentive

3 things a lead magnet must have and 2 easy ways to come up with your freebie. ​Whether you’re just starting to build your email list or you’ve been steadily working at it for a long time, an opt-in incentive (also known as lead magnet or freebie) is a great way to get new subscribers quickly.

Boost Your Business Series Post #2: Create or Clean Up Your High-Ticket Package / Offer

Are you a solopreneur or small business who wants to make more money? Do you feel like you can’t raise your prices because you feel unqualified and/or guilty? Are you currently charging for time (by the hour/session)? Even if you don’t think it’s possible, we’re going to show you how to create a unique offering with loads of value, that appeals to your ideal client, who will pay a premium price for it.

Boost Your Business Series: BONUS How to Set Your Hourly Rate (With Worksheet)

This exercise will help you figure out what to charge per hour (which can be used to calculate the cost for larger projects), how many projects you need each month, how many new clients you need each month, and how many sales calls you need to book in order to get that many clients. Whether you’re just starting out as a freelancer or solopreneur, or you’re an established service provider who wants to revisit your pricing structure, this worksheet is for you!

Boost Your Business Series Post #1: Clarify Your Brand Messaging

As I’m writing this, we’re in the middle of the COVID-19 pandemic and we’ve been thinking a lot about how to help you out during this especially difficult economic time. We’ve come up with a series of five articles on how to boost your business and help you get new clients if you’re willing to put in the work! If you’ve been struggling to attract enough or the right kind of clients, this series is for you.

3 Rules for Choosing the Right Brand Colors

We’ve put together 3 simple rules to help you select brand colors. We also threw in a few awesome design tools to help you along the way.

3 Steps to Creating a Memorable Brand, Even if You Don’t Have a Logo

Consistency is a single most important factor in creating memorable design systems. All great brands have distinct branded design elements that they use over and over again in everything they put in front of consumers.

8 Simple Steps to Create a Social Media Strategy for Your Small Business

What to post? Where to post? What time to post? How often to post? Ahhh! It's overwhelming. Whether you want to start from scratch, or optimize what you already have, these 8 steps will get you on track for successfully marketing your small business on social media.

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